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WEAK CONSUMER PURCHASING POWERPrices nosedive to hit 66-month low16 April 2015The prices of overall consumer goods are expected to remain stable in the second quarter as consumer purchasing power remains feeble.Retailers and shopping malls are likely to continue their promotional campaigns to stimulate sales.Santichai Santawanpas, deputy director-general of Internal Trade Department, said authorities have been closely monitoring consumer product prices and found there is relatively high competition among department stores, modern trade and general shopping outlets."The likelihood of manufacturers or retailers increasing prices over the next couple of weeks is slim, as consumer purchasing power has been shrinking because of falling farm prices and most consumers are wary. Falling oil prices have also lowered production costs," he said.Based on 450 products and services, the consumer prices that gauge the country's inflation were reported to fall for the third consecutive month in March to a 66-month low, mainly because of weak global oil prices.Prices shrank by 0.57% year-on-year last month, slightly more than the 0.52% fall in February, reported the Commerce Ministry.In the first three months of this year, consumer prices fell by 0.5% year-on-year thanks to a decline in non-food items and beverages, which dropped by 1.7%.Last month the ministry cut its inflation projection to 0.6-1.3% from 1.8-2.5% previously, based on oil prices of US$50-60 a barrel, an exchange rate of 32-34 baht to the US dollar and GDP growth of 3-4%. "We expect global oil prices to rise later this year, driven by higher demand during the cool season, propping up inflation accordingly," said Mr Santichai. Commerce Ministry spokeswoman Duangkamol Jiambutr said the government was committed to continuing the Thong Fa (Blue Flag) low-cost mobile scheme in crowded communities as it could cut living costs for people.A low-cost department store project initiated by the Commerce Ministry is also about to get off the ground. The budget department stores would be run and invested in by the private sector, which would set up the outlets at easily accessible locations. State authorities would coordinate with suppliers and handle public relations. The first low-cost department store is expected to open in May, with 14 slated for this year and 142 in five years. "These stores would run the same as discount stores in Germany that sell only average brands with simple packaging," she said.Somchai Pornrattanacharoen, president of the Thai Retailers and Wholesalers Association, hailed the idea. "Normally packaging and marketing represent 30-40% of production costs," he said. "If we focus only on the quality of the products it is possible to cut prices." However he objected to the Blue Flag scheme, which allows leading manufacturers to sell their products at lower costs."If the government really wants to see cheaper products, small manufacturers should be promoted so a wider selection of products is available," Mr Somchai said.bangkok post